To have any positive qualities if you start your laid-up bike during the winter, you'd have to run it for a good period I'd say. It'll take a while for the battery to recover it's charge for one thing after starting it and condensation is perhaps another issue, especially in the exhausts.
If your bike is in a dry environment and have a trickle charger connected, I'm not sure there's any benefit to starting it. If (like many) you keep it in a garage or shed that's slightly damp and has no electricity, perhaps that's different. But even then, how often do you start it? A day after having been run, in a damp environment it'll be as damp as before you started it. There's the issue of lubrication too. The least protection given to the engine by oil will be on start-up until the oil starts to circulate well and that won't happen until it's up to operating temperature. So, as already mentioned, there will be wear issues, however small. Or not.
There are things you do to a bike if you are going to lay it up. I'm sure there's a list somewhere, but it includes having the tyres off the ground (or at least use the centre stand), keep the tank full to keep condensation and therefore rust at bay (and to stop the petrol going off), disconnect the battery, and a coating of something to repel water on vulnerable parts, such as the forks. (But remember to wipe it off before rolling it out in the spring and going for an MOT, or the tester might think the seals are leaking (happened to me one time). Anyway, that list is probably not exhaustive and best look for a definitive list if you need to.
So, after all that, I'm in the not starting it camp. I have to say that these days, I don't use my bike in the winter months but, typically Honda, when I do eventually want to start it up, it usually goes on the first prod of the button. (Not sure I wanted to say that. Tempting fate).